WOWorks, the holding company of several major restaurant brands offering healthy and unique fast-casual dining options, achieved significant growth in 2022 with new franchise openings and signings, as well as the addition of Barberitos Southwestern Grille and Cantina and Zoup! Eatery to its portfolio. According the the companyt, WOWorks opened 14 locations in 2022, including four Saladworks, two Frutta Bowls, one Garbanzo Mediterranean Fresh, three Zoup! Eatery, and four co-branded locations, and signed 21 new franchises, including eight Saladworks, two Garbanzo Mediterranean Fresh, eight Frutta Bowls, two Barberitos Southwestern Grille and Cantina, and one Zoup! Eatery.
WOWorks, which was formed in 2020 and is fully owned by Centre Lane Partners, also made efforts to streamline its operations and boost its guest loyalty program through new technology partnerships. These included the implementation of a cloud-based POS system, management of a centralized menu that can be pushed to third-party marketplaces, and the ability to run campaigns and restaurant promotions through direct messaging to guests’ phones and emails.
The Pennsylvania-based company plans to continue this success in 2023 with renewed technology partnerships, including the following:
Last March, the company appointed Kyle Mark as Chief Information Officer (CIO) of WOWorks. He has been responsible for leading the company’s technology strategy and implementing new technology solutions and leading WOWorks in its efforts to streamline operations, processes, and boost guest loyalty through technology partnerships.
“This past year was not only a year of growth, but a year that reinvigorated WOWorks and the better-for-you restaurant brands within the portfolio,” said Kelly Roddy, CEO of WOWorks, in a press statement. “We set ourselves up for success and look forward to continued innovation, strategy, and brand growth in the new year.”
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